Introducing In-line Commerce Based on Images
Today we are very excited to introduce Stipple Shopping, the first in-line commerce solution based on images. Stipple is bringing the power of e-commerce sites directly into images. Consumers will now be able to explore, compare and buy products all within a photo.
Brands will be able to share more about their products, which means consumers will have the right information to make purchase decisions. The days of opening multiple browsers to hunt down, explore and compare products are coming to an end.
Stipple Shopping will be available in-stream on Twitter and Facebook, and in-line on leading sites across the web.
To check out the video and learn more click here.
USA TODAY Covers March Madness with Stipple
Given that today is April Fools’ you would be forgiven if you mistook this post as a practical joke. We can assure you that March Madness is serious business.
USA TODAY recently leveraged Stipple to tell the story of the Top 5 Celebrations from the NCAA tournament, one of which is shown above (mouse-over or touch the GIF to learn more). Only one of the five teams highlighted in the article is still celebrating. In honor of Wichita State making it to the Final Four we are sharing their dance moves with you. The full USA TODAY article (and dance moves) can be found here.
The Evolution of Photojournalism
Photojournalists play a key role in bringing stories to life. On March 7, 2013, Stipple presented a workshop at the National Press Photographers Association Short Course, which brought together 200 photojournalists from across the country. The enthusiastic response from attendees highlighted Stipple’s role in advancing the profession. Stipple enables photojournalists to adapt to a rapidly evolving landscape by empowering them to stay in control and enhance their storytelling. Stipple ensures their stories follow their images everywhere - across the web and mobile, and on Facebook and Twitter. Below is their story.
Case Study: Engage Fans Like Never Before
In a previous post we highlighted the release of Justin Timberlake’s cover art for his upcoming album, The 20/20 Experience, using Stipple on Facebook, Twitter and his website. We have been given permission to share the extraordinary results of the campaign.
The album art image was viewed 314,893 times across 60 websites during a week period. The most impressive aspect of the campaign was that it drove 74% engagement – 741 engagements for every 1000 image views! Think about that for a moment. What other solution enables a brand to reach across the web and drive anything near this level of staggering engagement?
Stipple’s vision for images on the internet is simple – images travel and so should their respective content. Timberlake’s campaign leveraged Stipple’s unique ability to deliver on this vision. As fans retweeted Timberlake’s announcement the embedded content traveled with the image across Twitter, being viewed 73,827 times. Stipple is the only company in the space that also automatically works on top websites, which enabled the image’s embedded content to appear on publications such as Mashable, Hollywood Reporter and Papelpop.